How To Setup Facebook’s Conversion API (CAPI) With DropFunnels

What is Facebook's Conversion API (CAPI)?

Facebook's Conversion API (CAPI) is a server-side tool integrated into DropFunnels that enables users running paid ads to send conversion events directly from their DropFunnels site to Facebook's servers. These events, such as Leads, Purchases, and more, are tracked in Facebook Business Manager for enhanced ad performance and reporting.

Modules Supporting Facebook CAPI in DropFunnels

CAPI can be enabled on the following modules within DropFunnels:

• Opt-in Form
• Checkout Form
• 2-Step Checkout Form
• Upsell/Downsell Module
• DropFunnels Call Calendar (available only to Ultimate Plan users and above)

Setting Up Facebook CAPI in DropFunnels

Step 1: Enable CAPI Navigate to any of the supported modules mentioned above and enable the "Send Data to Facebook" option.

Step 2: Add Pixel ID Input your Facebook Pixel ID.

Step 3: Add APP Token Enter your Facebook App Token.

Step 4: Select Event Choose a specific Facebook Event you'd like to track (e.g., Leads, Purchases).

Step 5: Save Settings Click Save to complete the configuration.