How To Setup Facebook's Conversion API (CAPI) With DropFunnels
What is Facebook's Conversion API (CAPI)?
Facebook's Conversion API (CAPI) is a server-side tool which is natively integrated on DropFunnels that allows DropFunnels users who are running paid ads to send Conversion Events from their DropFunnels site directly to Facebook's server, or better known as Facebook Business Manager where different types of conversion events such as Leads, Purchases and etc are tracked.
Facebook's CAPI can only be enabled on the following modules:
- Optin Form
- Checkout Form
- 2-step Checkout Form
- Upsell/Downsell module
- DropFunnels Call Calendar (Only available to Ultimate Plan users and above)
To setup Facebook CAPI in DropFunnels, Isobel Burns (DF Certified Expert) have created a step-by-step video tutorial that you can follow to set it up correctly.